cindycullen.com

The Customer Advantage is a great new idea/web startup in pre-launch right now. I’ve watched it grow from 4,800 members to almost 25,000 in the last month. I believe it will continue to grow and will grow faster and faster as the word gets out. Why? Because it’s such a tremendous idea!

When I first heard about The Customer Advantage from a friend, I couldn’t believe my eyes. I truly believe that the way we do business is changing rapidly. The internet and technology in general have opened up so many possibilities for all of us. I feel that the problems with our economy are the results of these changes and that many millionaires will be born during this change, just as millionaires were born from the great depression. It’s those who embrace the changes and accept the new ways of business who will come out on top.

As I’ve helped other web startups lately, I’ve studied many different business models. I believe that each of us should take control of our own financial future. We can’t expect our employers to take care of us for the rest of our career and on into retirement anymore. Most of us will not work for the same employer for more than a couple of years. Again, the rules of business have changed.

I don’t believe we can depend on Social Security, our 401k or our pension plans. We must create our own financial security for the future. Many companies are outsourcing and the only way to real job security is to have multiple streams of income. But, I’ve gotten off-track… I’m supposed to be talking about The Customer Advantage and whether it will succeed.

One of my favorite business models, and one that has grown by leaps and bounds online is affiliate programs. These are sometimes called associate programs or referral programs. Businesses have had to get much smarter about how they spend their money. One of the best ways to do that is to pay for results instead of buying someone’s time. In other words, they pay commissions based on sales rather than a salary for time spent.

If I sign up as an affiliate to a company, they only pay me when I produce results. When I refer someone to their product or service and that person actually pays for the product or service, I get a commission. If there is no sale, I don’t make any money. This is very smart for the business because they don’t have to pay me until they’ve had a sale. It works for me too If I’m a productive worker. I think it levels the playing field a bit. I no longer have to worry about my lazy co-workers who make as much money as I do when I’m producing twice as many results. It’s an honest day’s pay for an honest day’s work.

I see our economy going back to getting paid more for results rather than time on the job. I now get paid more for what I’m creating and producing rather than going in to get paid for my eight hours in the office. I’m more of my own boss and if I don’t do the work, I don’t get paid.

Here’s the problem with this new way of business. When I hire a lot of affiliates, they become competitors and before long, it can get rather ugly. To get around that, I can pay them on multiple tiers. In other words, I can pay my affiliates not only based on how many sales they make but also on how many other affiliates they help make sales. In other words, if I give them a commission based not only on their own sales but also a commission based on the sales of the team that they’ve built, instead of competing against each other, they are working together and becoming leaders. I’m not only getting paid for my results, but I’m getting paid to manage my team effectively.

I’ve fallen in love with this business model. There is power in numbers. There is power in teamwork. As a math lover, this type of compensation plan really gets my attention. As someone who truly loves to help other people, it pays me to do just that. It puts me in complete control of my future. The Customer Advantage is making the best use of this compensation plan in my opinion.

In The Customer Advantage plan, businesses will offer coupons for 50% or more off the retail price of products and services. In exchange, the business will get a lot of new customers and a lot of free advertising. Currently, businesses are spending money for print and media advertising that is probably not bringing many results. They aren’t guaranteed results from their marketing dollars. With The Customer Advantage, the business is not out any money until they get a customer – and even then, depending on the product or service they are offering, the price could be minimal. The cost for new customers can be extremely high in today’s economy, so this is money that businesses are spending anyway.

As you and I spread the word about The Customer Advantage we are rewarded for our referrals. We are also rewarded for building our teams through the multiple tiers of affiliate commission. No one gets paid until coupons are sold. But, when a coupon is sold, those who shared the idea are the ones who get paid. Those who helped build the network as a team are those who will be rewarded the most. Those who shared the plan with the businesses and helped to get the businesses involved with be paid for their hard work.

So, will this plan succeed? It’s in our hands. It will succeed for those who work to spread the word. It will work for those who share the idea with businesses. If none of the businesses in my area know anything about The Customer Advantage, then no one in my area will have any coupons to buy. And if no one buys any coupons, then no one makes any money. No one saves any money through great deals either.

If I sit back and wait for someone else to sign up the businesses, then eventually, I believe it will take off in my area and someone will be compensated well. I will save money on great coupons, but I won’t reap the rewards from spreading the word – someone else will. If I put forth the effort now, then I will be paid for my results later.

This is what I love about The Customer Advantage: the success or the failure depends on us. Actually, I think it’s going to succeed with or without me. But, it won’t succeed for me unless I get to work and help it succeed sooner rather than later. The sooner I share the idea with the businesses and consumers in my area, the sooner there will be coupons to be purchased, which means the sooner someone will save money on a great deal, and the sooner I will get paid.

So, I think The Customer Advantage will most certainly succeed. It is a win for the business. It is a win for the consumer. It is a win for the affiliates. It is a win for The Customer Advantage corporate team. The only one who loses is the one who doesn’t join the free membership. For me, this was a no-brainer. As soon as I saw the brilliant compensation plan which I had studied so many times before and the service this was providing to the business and the consumer, I knew it was a real winner.

If you haven’t signed up yet, what are you waiting for? Sign up now! This will succeed with or without you. Millionaires will be made during these economic times. It’s those of us who adjust to the change in how we do business and take advantage of the opportunities who will benefit the most. You don’t want to be left out of this trend.

Let me know if you have other questions about The Customer Advantage. You can join my email list about building your business with The Customer Advantage here.

Cindy
p.s. I’m giving away free CD’s on Brilliant Compensation while supplies last. If interested, contact me.

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The new header is the Crazy Horse Memorial being carved in the Black Hills of South Dakota near Mount Rushmore. You can see what it should look like when finished in this picture at wikipedia.